Telling your Research Story
Whether you are developing a joint replacement device, analyzing a two-hundred-year-old manuscript, working on a novel method of chemical testing or composing a symphony, we are eager to help you tell the story of your research, scholarship or artistic practice. Together, we can raise the profile of your scholarly work and expand Â鶹´«Ã½'s reputation for excellence in research.
We are committed to fostering a culture at Western that encourages, enables, celebrates and advocates for research, scholarship and creative practice across disciplines, while enhancing research impact.
Have an idea for a story you want to tell? Please just reach out.
How Can We Help?
- Connect your research story to various traditional and non-traditional audiences.
- Prepare stories, media releases, video and other communication tools about your research, scholarship or artistic practice.
- Develop communications plans, including as part of the grant-development process.
- Help you identify appropriate tactics, messaging and audiences to increase impact.
- Prepare you for interviews or engagement opportunities.
- Support or manage research-related events.
- Provide training to individual scholars or their teams about various aspects of communications.
Why tell your story?
- Reputation: Awareness of your work can help attract funding, partners and trainees.
- Advocacy: You're in a position to shape public opinion, social discourse and government policy.
- Education: We have a responsibility as a publicly funded institution to ensure our work is shared with the public and with knowledge-users.
- Engagement: Engage and interest youth and communities in discovery.
How to tell your story
There are many platforms available for telling your research story and we are here to help:
- Traditional media (e.g., newspapers and magazines)
- Social media (e.g., Twitter, Facebook, Instagram, Reddit)
- Videos, images and infographics for websites, presentations and social media
- External campus communications (e.g., Â鶹´«Ã½ News)
- Internal communications (e.g., Inside Â鶹´«Ã½)
- Community outreach (e.g., public talks, performances and engagement events)
- Marketing materials
- Writing for The Conversation Canada
Contact
|
Douglas Keddy |
Will Kinchlea |
